Master of Old Media?

I've got the first academic nibble in a while; Southern Nazarene U in metro Oklahoma City is interested in me. I had a nice chat with their business school dean early this afternoon. They moved very quickly; I just sent in my resume on Friday afternoon.

Here's the ad I responded to; I got a chuckle out of this sentence.

The School of Business offers eight undergraduate degrees, including a B.S. in Marketing along with an MBA/MSM program.

The first thing is that quite a few people think that a Marketing BS would be a redundant phrase.

The second was seeing the acronym MSM in the context of Master of Science, Management for the first time in a while. I taught in Indiana Wesleyan's MSM program two years ago. A MSM is a morphed MBA program that focuses less on other business issues and more on management issues. It's a good alternative for people in the non-profit sector for whom the for-profit nature of MBA coursework is rather awkward. A large number of my Warner Southern MBA students were teachers and policemen who needed management skills; they would have been better suited to a MSM program had one existed.

However, since my stint at IWU in the summer of 2004, MSM has become a blog-standard acronym for mainstream media, occasionally sneaking out into blog-savvy media elsewhere. November 1 of 2004 was the first time it shown up in my blog.

That sorta sets up the straight-line: what do you teach in a blog-defined MBA/MSM program? Here's a prototype curriculum

MKT 842-  Marketing Print Journalism in a Post-Print Era
MGT 831- Workplace Diversity
FIN 875-   Media Mergers and Acquisitions
POL 507-   Ideologies of the Modern Left
LAW 811-  First Amendment Law
MSM 803- Source Protection
MSM 805- Media Crisis Management
MSM 807- Ombudspersons and Reader Management
MSM 809- Fact Checking
MSM 897- Special Studies in New Media

Well, at least that's what seem to be the strong suits of modern MSM suits; well, maybe not the last two classes. However, those classes have been added to the curricula recently to equip the graudate for the changing MSM workplace.

Any suggestions for a revision of this MBA/MSM curriculum? Remember, keep the suggestions fair and chipmunk-friendly.

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[MarcV]

MKT 703 - Grabbing Eyeballs
Learn how you can be paid (handsomely) for placing unobtrusive, barely noticeable ads on a "web page", what a "site meter" does and how you can rig the results.