I've got the first academic nibble in a while; Southern Nazarene U in metro Oklahoma City is interested in me. I had a nice chat with their business school dean early this afternoon. They moved very quickly; I just sent in my resume on Friday afternoon.
Here's the ad I responded to; I got a chuckle out of this sentence.
The School of Business offers eight undergraduate degrees, including a B.S. in Marketing along with an MBA/MSM program.
The first thing is that quite a few people think that a Marketing BS would be a redundant phrase.
The second was seeing the acronym MSM in the context of Master of Science, Management for the first time in a while. I taught in Indiana Wesleyan's MSM program two years ago. A MSM is a morphed MBA program that focuses less on other business issues and more on management issues. It's a good alternative for people in the non-profit sector for whom the for-profit nature of MBA coursework is rather awkward. A large number of my Warner Southern MBA students were teachers and policemen who needed management skills; they would have been better suited to a MSM program had one existed.
However, since my stint at IWU in the summer of 2004, MSM has become a blog-standard acronym for mainstream media, occasionally sneaking out into blog-savvy media elsewhere. November 1 of 2004 was the first time it shown up in my blog.
That sorta sets up the straight-line: what do you teach in a blog-defined MBA/MSM program? Here's a prototype curriculum
MKT 842- Marketing Print Journalism in a Post-Print Era
MGT 831- Workplace Diversity
FIN 875- Media Mergers and Acquisitions
POL 507- Ideologies of the Modern Left
LAW 811- First Amendment Law
MSM 803- Source Protection
MSM 805- Media Crisis Management
MSM 807- Ombudspersons and Reader Management
MSM 809- Fact Checking
MSM 897- Special Studies in New Media
Well, at least that's what seem to be the strong suits of modern MSM suits; well, maybe not the last two classes. However, those classes have been added to the curricula recently to equip the graudate for the changing MSM workplace.
Any suggestions for a revision of this MBA/MSM curriculum? Remember, keep the suggestions fair and chipmunk-friendly.