Here's an interesting case in point about giving regional managers a very short leash; Papa Johns was part of a promotion in Washington dissing LeBron James, who had complained about being roughed up by hard Wizard fouls during their series; they had Crybaby 23 jerseys printed up for their Washington fans.
Minor problem. Papa Johns also does business in Cleveland. What happens in DC doesn't stay in DC-
Papa John's Pizza issued an apology to Cleveland and the Cavaliers for making T-shirts with LeBron James' number and the word "crybaby" under it.
To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.
That reminded me quite a bit of the absolute mess that a certain vodka company created when they ran an ad in Mexico with a fantasy map giving the southwest back to Mexico. American boozers (and non-boozers) complained and vowed to change brands.
I don't think selling vodka for $0.23 would make sense; I remember what 10-cent-beer night did in Cleveland years ago. What might be fitting is to move the price of a 750ml bottle down from $21.90, (if this Vermont site is a fair indication) to $18.48 to commemorate when the US got the Southwest from Mexico.
However, hard booze is often regulated by state folks, who often set prices to keep booze from being too competitive and people using liquor as loss leaders. So, that promotion would get regulated out of existence.
Closing thought for a menu joke for a jingoistic non-Tex-Mex restaurant: Dinner for two for $18.48 for Cinco de Mayo.