There are some fun ads out there, even if it doesn't get you to buy their stuff, like the Kia hamsters getting a landscape of battle-bots to jam to Party Rock Anthem. Since Kia is Korean, what's the odds that the next outing for those jamming rodents is to do some Psy-ops and do Gangnam Style?
The jump shift that caught my eye over the weekend is this one for Need for Speed; it starts with some foreboding Wild West pre-shootout music as sports cars and cop cars line up on opposite sides of an intersection... until a yellow car screams into the interesection to the Sugar Hill Gang's Apache and it's game-on as everyone jumps on, jumps on the accelerator.
The song is older than most of the folks buying the game, but it works.
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