Blackberry's parent is now called... Blackberry. The former Research in Motion opted to go with the name of its flagship product. They also now have a keyboardless Crackberry, opting for a virtual keyboard on a touchscreen if needed; they launched a tenth generation version as part of their rechristening.
I'm still stuck with a old-school cell-phone I haven't upgraded in about 6 years; my next phone will likely be one of those smartphones that have more computing power than my desktop of a decade ago, but I yet to feel the need to take that leap.
For those of you well south of the 49th and immune to the cutting edge of World Canadian Domination, here's the basis of the title pun.