I recall my high school buddy's dad would buy generic beer. He could afford better (he was a PhD chemist at Dow Corning) but his drink of choice was BEER. While label, black print, BEER. Falstaff was the brewer of that generic's generic, if memory serves. It looks like something out of a sitcom that didn't want to use any actual brands, but here it is in all its glory.
That bit of marketing history behind us, what do you call a college football playoff? College Football Playoff. NCAA, you have a very firm grasp of the obvious.