While I was waiting in line at the Walgreen's drive-through, I was behind a car with the vanity plate KESLRUN. For sci-fi fans, that brings to mind the line from the original Star Wars-this is what Han says after Luke calls his ship a piece of junk under his breath.
You've never heard of the Millennium Falcon?…It's the ship that made the Kessel Run in less than twelve parsecs.
The link I showed clears up that line. It sounds like Han is using parsec as a time measure rather than a distance, but that Wookieepedia (that's what they call it, I'm not making it up) piece mentioned that the Kessel Run is a tricky part of space, where it takes guts and maneuverability to take a shorter route. The shorter the route, the more chutzpah and nimbleness.
I was just thinking that a Kessel run could have been to the grocery store in these parts; it was a local chain that bought a number of unprofitable Kroger stores. Since the closings were in part due to union troubles, Kessel, who wasn't unionized, earned the enmity of union folks. Kroger wound up buying most of them back at the turn of the century.