This morning, I read an interesting dead-tree Detroit News article on the movie Snakes on a Plane. However, they don't seem to have the article on their web site, but the Boston Globe has a version of it; the DN version had "^%$&%" (or similar uppercase-of-numbers on your keyboard) where the BG had "[expletive]." Here's a Forbes article that covers roughly the same ground.
A very quick caveat. I have no interest paying good money to see Samuel Jackson get the MF-ing snakes off that MF-ing plane; it's not my cup of tea.
However, what is interesting is how the Internet drove the film, which started to have a cult following before it was even finished filming. In certain Internet circles (obviously not the ones I run in), the title became a synonym for "S--- happens." The movie makers were interacting with the fan blogs, taking suggestions for scenes and dialog as they were shooting the film.
If people wanted to hear Jackson bellow ``I've had it with these [expletive] snakes on this [expletive] plane," their wish was now granted. With that addition, ``Snakes" went boldly where not even ``The Blair Witch Project" had gone. The fans were now writing the script.
Moviegoers should also wonder if the results will be better films or more films driven by consensus. The two are most certainly not the same thing. Critic Chuck Klosterman recently worried that we may be entering an era of ``the Wikipedia version of a movie," and his concerns are well-founded. We go to movies -- even honest schlock -- not to see what we expect to see but to be surprised by what we hadn't yet considered.
A Wiki movie script? Computer programming often gets done on a module by module basis. Why not movies, especially if it's an action movie where plot isn't a major factor?
You might not make Casablanca or Gone With the Wind that way, but I could see where a good Web satirist (Scrappleface's Scott Ott comes to mind) could plant the seed of a storyline and have readers provide the script scene by scene. Some of the parodies I see on the Web are funnier than what Hollywood produces.
Coming up with a finished movie script wiki-style (with some editing) is a achievable project. Getting someone to finance the filming of such a critter is another matter.