"Where are the Bimbos?"

I've been saying that someone was going to snap up Hostess... it looks like the leading candidate is Grupo Bimbo, a big Mexican bakery.

Mexico’s Grupo Bimbo, the world's largest bread-baking firm, could be on the short list for acquiring some of the Texas-based Hostess’ foodstuffs, according to Forbes. Grupo Bimbo already owns parts of Sara Lee, Entenmann’s and Thomas English Muffins.

They already have a niche market under their own name in areas with large Latin populations; I recall them from Florida. One grand-daughter of a churchmate was a fan; a good joke from the era had her loudly asking at a supermarket "Where are the Bimbos?"

Bimbo seems well-position to do the deal-the asking price on Hostess is estimated at $135 million and Bimbo has $200 million cash on hand.

That isn't quite a done-deal. Any number of competitors, such as Peperage Farm and Little Debbie's parent companies, could come away Ho-Holding the bag.